Redefining the culture of your communications

Having been employed in director-level roles for over ten years for a number of leading hotel, restaurant and property groups, I now work with businesses to help them redefine the culture of their communications, providing the necessary support in the delivery of their overarching commercial objectives, whilst ensuring their messaging remains relevant and authentic. As a consultant, I have both the ability and flexibility to work as an extension of an in-house team, flexing or curbing additional resources pending a client’s budget and business requirements.

Partnering with brands whose values and principles truly resonate with me, I always ensure a coherent understanding of their individual voices and target consumers in order to curate and execute unique strategies for each across the required platforms and channels.

I have worked closely with the music industry throughout my career, particularly with new and emerging musicians and bands, firmly believing that when delivered in a socially and culturally relevant way, the arts and music have the power to change and shape people’s lives. In establishing my own business I wanted to support an organisation that championed the same beliefs. Having grown up and lived in south London all of my life, Brixton-based charity Raw Material spoke to me on a number of different levels, not least due to the access and opportunity it provides to young people to learn and grow together within the arts, music and media. I am delighted to therefore be able to contribute in a small way by donating 5% of all of the company’s profits to Raw Material on a monthly-basis.